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This project was a colaborative campaign for a milk brand for the Three Wise Men Day. In Spain exists the tradition to leave a milk glass for each Wise Men, but there are some people who needs more those milk glasses. Each time the users share the website we donate one litre of milk to Aldeas Infantiles, an NGO who take care of the children and families in disadvantaged situations.
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But the Three Wise Men "Day" it's actually a night.
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Site Demo.
Now the website its offline, (was online 2 years ago during Xmas) but here you have a video demo.
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Results
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Finally they donated 100,000 liters, so we got 100,000 shares. And we helped a plenty of families :)
